i got your results!
you are the sage
Advisor, Expert, Investigator, Mentor, Philosopher, Planner, Researcher, Scholar, Teacher, or Thinker
The yearning for paradise
"What [you] need is an enduring and reliable compass - a fixed place that illuminates both where [you] are and where [you] must go.
[...] the theory of archetypes can act as this compass."
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
What are BRAND archetypes?
Brand archetypes are like the personality traits of your business—they're the heart and soul behind your brand that helps you connect with your audience on a deeper level. Think about the difference between hearing general information about a business and being able to subconsciously imagine that business, and yourself, as familiar characters in a story. See how much more interesting that is?
This character, or archetype, can guide how your brand communicates, what your values are, and how you make people feel. It's about finding your unique voice in a crowded world and building a relationship with your clients that feels genuine and meaningful. For creative online business owners, tapping into your brand's archetype isn't just about marketing: embracing your archetype helps make your business a true reflection of what you stand for and the impact you want to make in the world.
This concept was influenced by Swiss psychiatrist Carl Jung and developed by co-authors Margaret Mark and Carol S. Pearson in their book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (2001). They explored 12 archetypes that fall under 4 main categories: independence, belonging, stability and mastery.
Embracing your archetype helps you build a consistent brand with strong messaging, strategy, story, identity, and positioning.
"Sages have their own way of finding paradise. Their faith is in the capacity of humankind to learn and grow in ways that allow us to create a better world."
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
You want to be free to think for yourself and hold your own opinion. You are a perseverant clear thinker but you can be socially awkward and prefer your own little space to crowds.
A Sage identity might be right for your brand if:
- your product or service provides expertise or information to your customers
- your product or service encourages customers or clients to think
- your product or service is supported by hard data
- your product or service is based on strongly backed-up knowledge
- your product or service needs to be differentiated from a competitor whose quality or performance is questionable
your motto
The truth will set you free
GOAL | to use intelligence and analysis to understand the world
STRATEGY | seek out information and knowledge
CALL | confusion, doubt, deep desire to find the truth
CORE DESIRE | the discovery of the truth
SUPER POWERS | leading visionary conversations to develop new approaches to age old problems
TRAP | can study issues forever and never act
FEARS | being duped, misled / ignorance
VOICE | factual, certain
With all this knowledge,
you can infuse more meaning, personality, and purpose into your brand. The overall feeling you create in your branding, design, and words is what tells someone if your brand is for them or not. Letting your archetype influence that feeling can help attract the right client to you.
Start implementing some little things
you’ve just learned, like shifting how you speak to your audience. As you're the Sage, words that could describe your brand feeling and tone are: growth, truth, knowledge, wisdom, mentor, educate…
You can also show your Sage personality
by being well researched and talking about your education to your audience. In your branding, it could translate to using serif fonts that help to give a sense of intellect and grounding.
EMBRACE YOUR IDENTITY
WITH ARCHETYPE-INFORMED,
story-inspired SHOWIT TEMPLATE DESIGN
Visit the shop, The Archetype Atelier, to explore a template
designed just for Sages, and let your imagination run wild.
Let’s unlock the power of your uniqueness
and create a brand experience that evokes emotion and inspires connection.
BUILD A semi custom brand
TAILORED PERFECTLY TO WHO YOU ARE,
DESIGNED TO EXPRESS
THE very soul OF YOUR BUSINESS
MEET YOUR ARTISTS & ALCHEMISTS
Clarisse
Brand & Web Designer for Quiet Souls
Soulspell Studio
@soulspellstudio
Theresa
Website Copywriter & Meaning-Maker
Little Flame Creative
@littleflamecreative
We are The Archetype Atelier
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